Digital signage is one of the most prominent tools used by many industries. Digital display screens can be used for displaying any type of information such as live weather, news, TV, menus, flights, advertisements etc. LED display screens can be found in any kind of environment – public and private, such as retail stores, restaurants, corporate buildings, malls etc. The most important reason why LED display screens are so popular is that they are very effective in engaging the audience than the static signage. These screens display moving images, visual graphics which has the ability to refresh and change messages instantly, thereby ensuring that all screens look exciting, updated and relevant. Successful communication is the main motive of digital display screens. It is critical to creating the right content for these displays, only then can it be convincing and also bring in potential customers. If the delivery of the message is clear and precise, it can emotionally touch the audience and trigger a response from them. Most of the companies are shifting to digital as most of our daily activities revolve around some technology. Digital signage can handle various types of content, and they can be displayed across different channels. People feel comfortable seeing familiar content on various channels around them. Using digital signage such as indoor and outdoor display screens will be helpful for any kind of business to reach its target audience and markets in lesser time and a more impactful way. It is a powerful medium for engaging the audience, reducing the expenses and increasing the brand perception. Research has proved that LED display screens play a major role in increasing in-store sales and enhancing the overall customer experience.
Listed below are few facts why you should consider digital signage for your business:
- Digital display screens capture 400% more views than static displays.
- 8/10 people have entered stores getting attracted to digital displays.
- In-store digital signage has increased overall sales volume by 31.8%.
- Around 30% of the customers spend more time inside stores with digital signage.
- 1/5 people make an impulse purchase due to advertisements on display screens.
- Digital signage increases the brand recall rate by 83%.